Hirten

Adobe Commerce multi-site B2B platform with separate wholesale and drop shipper storefronts, custom themes, and streamlined ordering tools.

About

William J. Hirten Company is a leading distributor of Wholesale Religious Products, including religious and Catholic Gifts, Crucifixes, Books, Rosaries, Religious Statuary, Church Goods and Religious Supplies. We are wholesalers for Baptism, First Communion and Confirmation Certificates and gifts as well.

Services

UI/UX Design, Web design, Web Development

Tech stack

Adobe Commerce

Industry

B2B

Project Overview

Designed and developed a custom Adobe Commerce (Magento) B2B eCommerce platform featuring a multi-site architecture to support two distinct customer experiences: one for wholesale distributors and another for drop shippers. Each site was built with its own fully custom theme while sharing a centralized Adobe Commerce backend for streamlined product, inventory, and order management.

To improve purchasing efficiency for high-volume customers, I developed custom Quick Order and Buy Again modules. The Quick Order functionality allows customers to rapidly add products by SKU and order in bulk, while the Buy Again feature enables repeat purchases from previous orders with minimal effort—reducing friction and speeding up the ordering process.

The platform was designed as a customer-exclusive portal, requiring authentication before users can access product catalogs, pricing, and ordering capabilities. This protected pricing model ensures that only approved B2B customers can log in to view negotiated pricing, browse products, and place orders.

Features

  • - Adobe Commerce (Magento) multi-site implementation
  • - Two distinct storefronts: Wholesale and Drop Shipper
  • - Fully custom front-end themes for each site
  • - Custom Quick Order module for fast bulk purchasing
  • - Custom Buy Again module for streamlined repeat orders
  • - Customer-only authentication with protected catalog and pricing
  • - Secure B2B ordering workflow with account-based access
  • - Shared backend for centralized product, inventory, and order management


Adobe Commerce, UI/UX

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